Case Study
OWN YOUR WILD
NATUROTHERAPIST, GUIDE & MENTOR FOR WOMEN
ABOUT THE PROJECT
Erin is a naturopath, coach, and women’s empowerment guide, and the voice behind the podcast Own Your Wild. She came to me wanting images that felt grounded, natural, and honest. As her brand evolved from bold and colorful to minimal and neutral, she was seeking a middle ground that felt embodied and real. Together, we created a session rooted in play and presence, held at sunrise. The goal was to produce images that felt alive, intuitive, and accessible, inviting women to show up exactly as they are.
★★★★★
“Catherine is intuitive and has an eye for authentic expression. I loved my pictures and I would 100% got with her again to bring my creative vision and personal branding to life.”
Erin, host
The Results
The final gallery included 12 images created to support Erin’s work across platforms without overproducing or overperforming. One of the portraits is now used as the cover art for her podcast Own Your Wild, anchoring the project in an image that feels grounded, natural, and true to her voice. Other images have been integrated into her social media presence as reel covers and visual touchpoints. Together, the photographs support her message with clarity and ease, offering a visual language that feels embodied, approachable, and aligned with how she shows up today.