Case Study
YULAIX
RUNNING COACH
ABOUT THE PROJECT
YULAIX Coaching is an online one-on-one coaching practice founded by Capucine, who supports both aspiring and experienced runners. She came to me wanting images that felt true to her energy: fun, approachable, and never too serious, while still reflecting her expertise and commitment to running. Together, we shaped a session that balanced movement, everyday moments, and personal elements, creating a visual direction that feels aligned with how she coaches and shows up.
★★★★★
“I particularly appreciated her energy, her artistic eye, and her ability to translate an intention into strong and cohesive images.”
Capucine, coach
The Results
The final gallery included 15 images designed to reflect both movement and everyday life. The portraits move fluidly between running outdoors, working online, and quieter moments shared with her loyal helper, Biscotte. Capucine has since integrated the images into her website and social media, using them to communicate her energy and approach in a way that feels natural and approachable. The result is a visual presence that supports her coaching work with warmth, clarity, and authenticity without feeling overly staged or serious.